Case Studies : Technology
Qualcomm
The Challenge
One of the world’s largest wireless communication solution providers found its engineers and scientists running into difficulty during presentation. Qualcomm sought CommCore’s help in meeting several objectives:
- Train the group on efficiently speaking to the company’s three key messages in a media interactive setting
- Train company engineers to speak with greater ease to a non-technical / non-academic audience
- Educate telecommunications industry analysts
The Strategy
CommCore met with the Marketing and Public Relations Manager to determine the team’s baseline presentation skill and delivery style. CommCore then developed specific recommendations and learning objectives based on this analysis. In addition to the challenge of meeting the learning objectives, the scope of the training presented another challenge. Several dozen executives needed to complete the training, none of whom had much time to dedicate to it.
CommCore devised a plan, including an on-going training schedule for all participants.
The Results
The participants reported greater level of ease speaking to non-technical and non-academic audiences. The organization was grateful for the valuable coaching CommCore provided.
Ancillary benefits of the training included:
- More confidence in presenting and communicating with clients and prospects
- More clear, concise and focused communication
Services Provided:
Message Development
Presentation Skills Training
Leading E-Commerce Company (blinded)
The Challenge
One of the Internet’s and technology’s leading e-commerce companies approached CommCore over 8 years ago to train some of their top management including the CEO. This CEO was very media-savvy and the initial challenge was finding a media and speaker skills coach that has the coaching experience and insights to improve on these already advanced skills. Beyond top management, this company’s marketing team was charged with creating and implementing a strategic communications plan that included key message development and large-scope media and presentation skills training.
The Strategy
CommCore’s impressive depth in industry and media experience proved to be the right fit for the CEO on down. With this “pilot” coaching session successfully accomplished, the CEO and other leaders in the firm declared a mandate that virtually every person that was asked to speak publicly on behalf of the company MUST go through coaching with CommCore.
Our proven message development technique and delivery tools had to be taught in a consistent manner and embraced by all participants. We sought out to train literally thousands of spokespersons and to date have done just that and we continue to train and re-train more each month and year. We have prepared executives and subject/industry experts for media interviews, trade shows, analyst meetings, earnings calls, internal talks, external keynote speeches, testimony, how-to-do workshops, and much more.
The Results
CommCore successfully conducted several hundred workshops for this leading Internet/e-commerce company.
- Spokespeople deliver more compelling and consistent talks and media interviews
- The company has enjoyed record growth through high exposure and has emerged as a stand-alone industry leader
- Participants attribute much of their advancement and success in leadership to CommCore’s coaching and counsel.
Services Provided:
Media Skills Coaching
Message Development
Presentation Skills Training
Facilitation Skills Training
Executive Leadership Skills
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CASE STUDIES