Case Studies : Automotive

General Motors

CommCore’s experience at General Motors is as diverse as the automaker’s product line.  For 20 years, we have worked with divisions from every continent (except Antarctica) for:

• Message Development
• Media Training
• Crisis Simulations and Response
• Senior Executive Communications Coaching
• Auto Show Preparation

We have worked with Cadillac, Saab, Pontiac, Buick, Saturn, Opel, Hummer, Holden brands, and just about every type of vehicle including the electric powered Volt, sports cars, sedans, SUVs and crossovers. 

GM asked CommCore to assist on Crisis Response during the CK-Pickup Truck controversy.  We have conducted crisis simulations for “Ride and Drive” events. CommCore provided counsel related to labor/management negotiations. 

Our favorite GM assignment: Driving a Corvette on a race track in Germany.

Service Provided:
Media Training
Messaging
Presentation
Crisis