CommCore Blog and News

What Pasta Will You Buy This Week?

Barilla Pasta’s crisis whirlwind started with a comment in Italy (probably in Italian). Within days it became a trending hashtag on Twitter and Facebook, a global electronic boycott, spoof commercial ads on YouTube and Vine, and now Ad wars with competitors like Bertolli being shared on Instagram and across the Internet. Read more

Facebook “Likes” As Political Yard Signs

The ruling by a federal appeals court that a “like” or a comment on Facebook is a form of protected free speech has major implications for professional communicators. The higher court reversed a Virginia district court decision upholding the dismissal of employees in the Hampton, VA sheriff’s department four years ago because they “liked” and commented on an election opponent’s campaign Facebook page. Read more