CommCore Blog and News

If the Washington Post didn’t hear or see the tree fall, it still may have happened.

Remember the riddle: If a tree falls in the woods and no one was there to see or hear it, how do we know it really fell? The new answer is because of cell phone camera and Facebook and Twitter. Read more

Value vs. Values: Is There Anything We Should Know Before We Pay You A Gazillion Dollars?

A recent article published by Bloomberg used the Tiger Woods fiasco to question the value of celebrity endorsements (

Using celebrities to promote a brand, product or service has been a tried-and-true marketing strategy for decades. Read more

When Tweet Time Becomes Jail Time

It’s probably a first, getting arrested for NOT tweeting. This also falls into the category of: be careful what you wish for, especially if it’s on a social network.

Last week Def Jam record label executive James Roppo tweeted that 15-year-old Canadian pop singer sensation Justin Bieber would be signing autographs at a Long Island, NY mall clothing store. Read more