90+% of corporate executives report they aren’t prepared to handle a major cyber attack, according to a leading I.T. security firm.
Whether you’re a small business concerned about a possible cyber security crisis or a large business continuing to update cyber-communications crisis policies, here are three useful suggestions to start implementing now:
A recent highly-publicized study by economists from MIT and Boston University concluded that automation is primarily responsible for American job loss. They claim that over the last 20 years, modern industrialization techniques rather than trade have been the main factor in the erosion of manufacturing jobs. Read more
Data breaches are a matter of “when,” not “if” they will happen. Recently Saks Fifth Avenue was breached and customers’ personal information was exposed on its website. Other well-known companies like McDonald’s and Forbes, and numerous public figures have been recent victims of Twitter hacks. Read more
The most effective public relations strategy is when a company’s leadership is open to discussing when, and when not, to speak with the media.
For early-phase companies, particularly in biotechnology, it is essential to first identify target media, and customize messages to an audience.This is important for biotechs in particular because their target audiences are so varied: investors, business partners, scientific and technological recruits, internal stakeholders such as board members and key staff, and, of course, the media. Read more