CommCore Blog and News
Sometimes what appear to be the best of marketing ideas — initiated with the best of intentions — boomerang on a company or a product (New Coke, anyone?) The ability to salvage the situation often depends on rapid, transparent and clear communications. Read more
In the wake of the deadly gas explosion in San Bruno, CA, CNN interviewed Georgia Public Service Commissioner Stan Wise in order to get a sense of the risks and realities in our utility infrastructure. Read more
- First, it’s one of the better factual recounts of the events for each enterprise involved in the spill and the cleanup.
Thomas H. Graham, regional president of Washington, DC region utility Pepco, has had a rough few days trying to restore power since a mammoth summer storm caused hundreds of thousands of electric outages on July 25. Read more
Public companies increasingly have to deal with “fake” Twitter accounts created by people who have a bone to pick with the corporation or its brands. BPGlobalPR, for example, is a mock Twitter account using the BP name that has already acquired over 187,000 followers with its satirical spoof tweets on the company’s oil spill clean-up efforts. Read more