CommCore Blog and News

SUBJECTIVE OBJECTIVITY

Former New York Times economics reporter Peter Goodman’s explanation for leaving the eminent newspaper to join the Huffington Post (http://www.huffingtonpost.com/) raises interesting questions about (a) the past and future relationship between journalists and Subject Matter Experts, and (b) the lengths to which journalists have always gone to color their stories with some form of opinion. Read more

The Carnival Splendor’s Social Media Strategy

Carnival Cruise Lines is getting generally high marks for its customer relations and public relations response to the highly-publicized misfortune that befell its “Carnival Splendor” earlier this month. The ship and passengers were stranded at sea for days with no power after an engine room fire, and the vessel had to be towed in to port. Read more

“Neutral Sentiment” in Social Media

As Social Media Monitoring and Measurement becomes increasingly defined and sophisticated, it appears that the communications industry is beginning to settle on common terminology regarding results or impact. But one important area where differences remain is on the meaning of the crucial term “Sentiment” – specifically “Neutral Sentiment.” There are even those who claim that there simply is no such thing as neutral sentiment and that it is, in fact, a contradiction in terms. Read more