CommCore Blog and News

There is no one-size-fits-all media interview

Watching the post-game interviews on the Super Bowl and thinking back on recent media trainings reminded me that there is no such thing as a “typical” media interview. Once we remember that reporters are all different and that their approaches and objectives differ, then it changes the way any spokesperson should prepare. Read more

Got Leadership Deficiencies? The Remedy is Almost Always Better Communication

Jeffrey Immelt, CEO of General Electric was delivering a speech in midtown Manhattan recently and the Q&A that followed covered a variety of relevant business topics. I asked an outlier: “Where would you rank ‘communication skills’ among all that is expected of a great leader?” He said “Communication is a top THREE leadership skill.” (Emphasis his). Read more

The myth of “I do better in the actual speech or presentation than I do in rehearsal.”

For those who don’t like prep sessions, dry runs, murder boards, and mock interviews, here’s a bit of advice from the professionals who play on the biggest stages.
I recently had a conversation with Franc D’Ambrosio, the actor/singer who was awarded the title of the “Worlds Longest Running Phantom” (Phantom of the Opera). Read more

Bringing out the passion…

CommCore was privileged to work with the Chevy team on messaging and media training throughout the development of the vehicle up through the launch. Read more