CommCore Blog and News

Gaining customers and reputation: #Overthe405?

Kudos to JetBlue for seizing a marketing victory from the jaws of a potential crisis. Just before Los Angeles transportation authorities shut down Interstate 405 (The 405), for 53 hours of repairs, Jet Blue soared onto the scene offering $4 flights from Burbank to Long Beach to bypass the traffic snarl up. 
JetBlue’s social media campaign and use of the “Overthe405” hashtag definitely aided their good will, reputation and marketing. Read more