Sabrina Horn’s recent article “Loving Communications: 10 Tips to Humanize Your Brand’s Message,” emphasizes inserting more emotion into marketing campaigns in an age when technology tends to dehumanize communication.
This is especially true, she says, when mainstream news media coverage of technology increasingly plays up threats from cyber-crime including data breaches, identity theft, and loss of privacy. Read more
CommCore CEO was quoted on Ragan.com about how EgyptAir missed the mark in their post-Flight MS804 crisis communications.
“In a breaking news situation when people want answers, it is extremely hard to calm down the media and the Twitterverse,” Gilman said. Read more
In the weekly column, Andy Gilman discusses how LendingClub is handling its recent SEC investigation. “When you’re caught up in a crisis, management must first figure out which ‘V’ bucket it is in,” says Gilman. Read more
CommCore CEO Andy Gilman discusses the issue with Al Roker poking fun at food allergies in today’s “What Were They Thinking?!” Read more
CommCore SVP Nick Peters discusses what went wrong with Uber and Lyft’s joint campaign to get Proposition 1 passed. Read more
For Immediate Release
CommCore Presents Crisis Communications Seminar for PRSA
(Washington, DC, April 25, 2016) – Determining if an incident is an “emergency” or a “crisis” is a crucial step for any organization, CommCore Senior Vice President Nicholas F. Read more