CommCore Blog and News

The College Admissions “March Madness” Scandal: Implications for Any Organization

If you’re a student applicant, professor or alumnus, you’re probably wondering which university will be implicated next in the admissions scam scandal. The lessons from this expanding crisis extend beyond academia:
  • Regardless of industry, any organization’s reputation is at risk from potential unethical behavior by an executive, employee, investor or other stakeholder.
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Reputation Risks

The reputational impact of an organizational crisis is more than just a general loss of trust in a brand; there is usually a significant negative economic and operational loss. Research from several sources shows that amounts to an estimated “hit” of $537 billion a year in the United States alone. Read more

Gillette Ad Takes on Toxic Masculinity in the Era of Woke Advertising

A new ad from Gillette titled, “We Believe: The Best Men Can Be,” has gone viral on social media eliciting a wide range of responses from consumers. Some praised Gillette’s parent company, Procter & Gamble, for its risk in taking on the topic of toxic masculinity in the era of the #MeToo movement while others felt the message went too far and responded with #Gilletteboycott posts. Read more