CommCore Blog and News
– Check out the conference sponsors as potential client contacts, not just the attendees. Sponsor organizations often send executives and “buy” decision makers.
– Post unbranded content on the conference blog if possible. Read more
From corporations, to brands, to celebrities and even pets, everyone seems to be connected through some type of social media platform. But just like any
other tool social media has its pros and cons. Read more
How many cyber-attacks do you think happen every day? What do toothbrushes have to do with Cyber Attacks?
Pitching your business presents a two-fold opportunity — to differentiate your vision, capabilities and experience from competitors, and to persuade your prospect that you understand their needs and objectives better than anyone else. Read more
Candymaker Wrigley responded quickly and appropriately to Donald Trump Jr.’s social media posting comparing Syrian refugees to a bowl of Skittles candy with a few that “would kill you.” As social media backlash to the younger Trump’s comment intensified, Wrigley took the high road, showing its contempt without taking a political side by attacking – or even mentioning — Trump or his campaign. Read more
Storytelling is in vogue. Communicators want to know how to develop and tell a good story. CommCore teaches that good stories have three elements: A strong headline or statement, facts that support the headline, and an example, anecdote, analogy or credible third party validator. Read more