From corporations, to brands, to celebrities and even pets, everyone seems to be connected through some type of social media platform. But just like any
other tool social media has its pros and cons. Read more
How many cyber-attacks do you think happen every day? What do toothbrushes have to do with Cyber Attacks?
According to a CBS article: there are over 4,000 cyber-attacks every day, 170 every hour, and nearly three every minute. Read more
Pitching your business presents a two-fold opportunity — to differentiate your vision, capabilities and experience from competitors, and to persuade your prospect that you understand their needs and objectives better than anyone else. Read more
Candymaker Wrigley responded quickly and appropriately to Donald Trump Jr.’s social media posting comparing Syrian refugees to a bowl of Skittles candy with a few that “would kill you.” As social media backlash to the younger Trump’s comment intensified, Wrigley took the high road, showing its contempt without taking a political side by attacking – or even mentioning — Trump or his campaign. Read more
Storytelling is in vogue. Communicators want to know how to develop and tell a good story. CommCore teaches that good stories have three elements: A strong headline or statement, facts that support the headline, and an example, anecdote, analogy or credible third party validator. Read more
In a PR News article on September 8, 2016, CommCore CEO Andy Gilman provides a short list of statements that can be used to answer journalists’ tough questions similar to the Aleppo-type questions from MSNBC’s “Morning Joe” interview with Libertarian Party presidential candidate Gary Johnson. Read more
In The Wall Street Journal on August 30th 2016, CommCore CEO Andy Gilman discusses a recent communications crisis with Welspun in India.
What do you think of the situation?
“This is a weekly commentary by external experts. Read more