The importance of rapid social media response during a crisis cannot be overstated. But simply responding quickly isn’t enough for a social media response to be effective; it requires planning. CommCore suggests that the social media component of any crisis communications plan includes the “3F” Rule: Be Fast, Factual, and Flexible. Read more
CommCore Blog and News
Late Thursday night, 20th Century Fox apologized for a campaign to promote an upcoming film. Why? The studio knowingly used fake news as part of its strategy.
The film, “A Cure for Wellness” is described as a psychological thriller in which the narrative explores a false illness for which there is no cure. Read more
Whether you’re preparing for a speech, presenting at an industry conference, or briefing a smaller group of co-workers or superiors, here are CommCore’s tips for nailing your next event;
- Know your audience by assessing in advance what their needs are
- State your goals and objectives up front
- Make eye contact, and control your gestures and posture
- Don’t clutter your PowerPoint with too many graphics
- Listen carefully to your audience when they ask questions
Interested in presentation counsel? Read more
Annual medical meetings are where the biotech, pharmaceutical, and medical industries introduce groundbreaking research and techniques, early-stage companies try to secure funding, and new connections lead to business opportunities. With the first big conference, JP Morgan HealthCare Conference, come and gone it’s time to focus on how to shine at upcoming 2017 meetings:
Preparation is key
- Set calendar reminders for weeks in advance to begin researching other companies that will be attending, and their products.
At CommCore, our experience tells us that being properly prepared for what you say, how you say it, and how you look doing it is critical to a successful presentation or media interview. Read more
The political sphere has been abuzz lately with strong opinions on the most recent executive order to temporarily block immigration from seven different countries, and with it, some brand names are in the spotlight voicing their own opinions. Read more
We welcome Melissa Gustafson and Max Nelson to our team from George Washington University! Read our interview below to learn more about them.
Three words you would use to describe yourself…
Melissa: Fun-loving, determined and mildly humorous (usually at my own expense)
Max: Articulate, passionate and playful
What are you most passionate or inspired by…
Melissa: I’m most passionate about the people around me. Read more