Data breaches are a matter of “when,” not “if” they will happen. Recently Saks Fifth Avenue was breached and customers’ personal information was exposed on its website. Other well-known companies like McDonald’s and Forbes, and numerous public figures have been recent victims of Twitter hacks. Read more
CommCore Blog and News
The most effective public relations strategy is when a company’s leadership is open to discussing when, and when not, to speak with the media.
For early-phase companies, particularly in biotechnology, it is essential to first identify target media, and customize messages to an audience.This is important for biotechs in particular because their target audiences are so varied: investors, business partners, scientific and technological recruits, internal stakeholders such as board members and key staff, and, of course, the media. Read more
Three words you would use to describe your leadership style…
I’d say I’m collaborative, creative, and candid. I thrive on being part of a team that is solving a problem on behalf of a client. Read more
W2O’s Firing Up Emerging Leaders (FUEL) Forum
Firing Up Emerging Leaders (FUEL) Forum was a recent topic for New York’s Social Media Week, hosted by W2O group. The event featured Callie Schweitzer, managing editor of Thrive Global, and included four panels made up of emerging leaders in the social and digital media spaces. Read more
2017 hasn’t been Uber’s year. There have been accusations about sexual harassment from former employees, a lawsuit over intellectual property, and questions about the CEO’s temperament. The ridesharing company might need some crisis management. Read more
The importance of rapid social media response during a crisis cannot be overstated. But simply responding quickly isn’t enough for a social media response to be effective; it requires planning. CommCore suggests that the social media component of any crisis communications plan includes the “3F” Rule: Be Fast, Factual, and Flexible. Read more
Late Thursday night, 20th Century Fox apologized for a campaign to promote an upcoming film. Why? The studio knowingly used fake news as part of its strategy.
The film, “A Cure for Wellness” is described as a psychological thriller in which the narrative explores a false illness for which there is no cure. Read more