Andy Gilman states: Lie Low: If Subway can keep an arm’s length from Jared’s behavior, I’d do little or nothing in terms of communications,” Gilman says. “The issue will be if Jared’s actions [can be linked] to the company…If there was knowledge at Subway of his actions…they have a problem..If not, the average consumer will not go to Quiznos instead of Subway.” Still, I’d leave no stone unturned, so Subway can be sure nobody had knowledge [of Jared’s activities]. To be effective, [communicators] need to be confident nobody knew.”
The entire article can be found on PR NEWS.