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CommCore Team
Management Team
Andrew
D. Gilman
Andrew
Gilman, President and CEO of CommCore Consulting Group, has been
a communications strategist, crisis counselor and keynote speaker
for more than twenty-five years. Co-author of the best-selling book
Get To The Point (Bantam 1990), Andrew is also a lawyer and award-winning
journalist. Most recently he was selected as Educator/Trainer of
the Year by PR News. He and CommCore were also selected as public
relations counsel for the visit of Pope Benedict XVI to Washington,
DC.
He frequently is called upon to help senior executives prepare for
media interviews, new business presentations, board meetings, testimony
before Congressional committees and regulatory agencies, expert
witnessing in lawsuits, appearances on TV and radio, road shows,
analyst presentations, and investor meetings. Andrew also develops
and directs the CommCore training and consulting services. His copyrighted
training innovations include the Two-Minute Talking Memo, Art of
the Sound Bite and Message Mapping for media interviews.
As a crisis communications expert, Andrew’s experience includes
providing advice to the University of Virginia Medical Center in
the baby-switching incident and counsel to Johnson & Johnson
during Tylenol I. The J&J assignment included coaching Chairman
James Burke for interviews on 60 Minutes and in other national media.
He also prepared senior Lockheed/Martin executives for Congressional
hearings following the Challenger accident. Andrew conducts crisis
simulations for General Motors, pharmaceutical companies and industry
associations, where he teaches participants how to take control
of news events instead of just reacting to the next fact. Andrew
created CommCore’s industry leading software product Crisis
Plan wRiter, a program that helps clients create a data base and
respond in crisis situations.
As a journalist, Andrew has experience as a reporter for trade and
consumer publications, as well as a radio reporter and host. On
radio, Andrew was a frequent contributor to National Public Radio’s
award-winning programs “All Things Considered” and “Morning
Edition.” His articles have appeared in The New York Times,
National Law Journal, Christian Science Monitor, Risk Management
Newsletter and the Washington Business Journal. He has received
awards from the Fund for Investigative Journalism and has been nominated
for Sigma Delta Chi and National Magazine Awards.
Andrew is often called upon to help professional service firms including
law firms, public relations and advertising agencies, and financial
services firms to improve their media and marketing programs. He
has conducted professional development seminars, and has helped
partners and associates prepare for client presentations, “beauty
contests” and internal meetings.
Andrew is admitted to the Bar in New York State and Federal Courts.
He has delivered Grand Rounds at Yale University, and has lectured
at Harvard University, Wharton School of Business, American Bar
Association, China External Trade Development Council in Taiwan,
American Association of Advertising Agencies, New School of Social
Research, American Society of Association Executives, Cable Telecommunications
Industry Association and D.C. Bar Association. He is a member of
the Board of the Food Allergy & Anaphylaxis Network. He holds
two degrees from the University of Pennsylvania, a Bachelor of Arts
degree in History and a Masters of Science in Education. His law
degree is from Fordham University. In addition to Get to the Point,
he recently contributed two chapters to When Lightning Strikes,
a Crisis case study book compiled by Wayne Pines, as well as a feature
article in the PR NEWS Media Training Guidebook.
Jerry
Doyle
Jerry
Doyle is principal of CommCore and heads the New York practice.
Aside from managing and growing operations, Jerry spearheads marketing
efforts and business development for the firm. He delivers
communication skills workshops worldwide.
Jerry works with clients to write content for and manage training
programs. He assists clients by combining the meeting objectives
with a training program that helps reinforce the content.
These programs have been developed for financial, healthcare, insurance
and technology firms. In addition to managing hundreds of
programs in the U.S., Jerry has conducted seminars in Mexico City,
Barcelona, Madrid, London and Prague.
Prior to joining CommCore in 1999, Jerry enjoyed a successful career
in healthcare public relations, working for Edelman Public Relations
Worldwide and Earle Palmer Brown. During this time, Jerry worked
on campaigns and coordinated press events for pharmaceutical clients
Pfizer, Johnson & Johnson, Procter & Gamble, Schering-Plough
and Wyeth.
Jerry’s articles regarding crisis communications and media
relations have been published in The Regan Report, The Advertiser
and Media Insider. Jerry has also delivered talks to graduate students
and entrepreneurs at New York University, Columbia University, University
of Virginia and Manhattanville College on such topics as Effective
Financial Presentations and Developing Different Strategies for
U.S. and Foreign Press.
He holds a Bachelor’s degree in Business and Finance Administration
from Mount St. Mary’s College in Maryland.
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Nicholas
F. (Nick) Peters, Senior Vice President of CommCore Consulting Group,
is a senior executive in communications solutions for the public
relations and corporate and marketing communications needs of Fortune
500 companies, top agencies and major associations. Nick is responsible
for business development and major accounts at CommCore. He is a
former multiple national award-winning major market and network
print and broadcast journalist.
Previously
Nick was SVP Marketing & Strategy for On The Scene Productions
in their Los Angeles headquarters, providing client counsel, and
due diligence and implementation for TV, radio and Internet-based
digital media product development and strategic partnerships.
Nick
spent the prior 18 years at Medialink in a variety of senior management
roles, including oversight of all live and taped broadcast and streaming
operations, consultative sales and marketing, and executive committee
involvement in corporate governance.
In
1993 he managed the Medialink production and operations teams that
executed the broadcast components of Pepsi’s successful crisis
response to a nationwide copycat tampering hoax involving cans of
soda. In 1999 Nick conceptualized and oversaw development
of the public relations industry's first website dedicated to the
delivery of downloadable multimedia files to online news operations.
This initiative became a joint venture between Medialink and Business
Wire from 2000 to 2003.
As
a journalist he was a producer and news writer at CBS News in New
York, working for correspondents Dan Rather, Christopher Glenn and
Charles Osgood among others.
Previously
he was News Director, executive producer and on-air anchor at WHYY-FM
(NPR) Philadelphia. His department won a dozen national and state
awards for excellence in radio journalism from the Corporation for
Public Broadcasting, Columbia University, the Sigma Delta Chi Association
of Professional Journalists and the Associated Press. He was also
an award-winning print reporter for major daily newspapers in Indianapolis,
Raleigh and Philadelphia.
Nick
is a graduate of the University of Pennsylvania.
Amy
Doman
Amy Doman is the Director
of Administration and Client Relations for CommCore. She manages
the day to day operations of the Washington, DC practice as well
as accounting responsibilities. Amy also handles account management
and assists in business development initiatives.
CommCore, clients, consultants and partners find Amy as a resourceful,
responsive, and efficient professional. This is a value-added for
the many programs, deals and arrangements she facilitates. Amy overseas
CommCore’s program schedule and sees to it that research is
conducted, consultants are prepared, partners are updated and clients
are best served.
Prior to joining CommCore in 2000, Amy spent four years in the medical
industry. She was an assistant manager in the front office at a
large family practice in Fairfax, VA, as well as assisting five
prestigious Neurological Surgeons at a fast paced Washington, DC
practice. She brings her knowledge of working with both patients
and professionals—and administrative skills -- when working
with CommCore’s clients. Recently, in her spare time, Amy
worked as a Substance Abuse Counselor at a local clinic.
Amy received her associate’s degree in Medical Administration
from Consolidated School of Business and an associate’s degree
in Substance Abuse Rehabilitation from Northern Virginia Community
College. She currently is working towards her Bachelor’s in
Psychology.
Consultants
Emily Avila,
Senior Consultant
Emily Avila is a business communications consultant who has worked
in television and public relations for sixteen years. She has focused
on health care communications for the last nine years. Her career
started in television as a news reporter, producer, assignment editor
and public affairs director.
She formerly managed production of an award-winning weekly television
medical news magazine, PULSE, which aired on the local ABC affiliate
in Sacramento, CA, as well as eleven countries throughout the Pacific
Rim. Currently this program is featured on cable channel Discovery
Health.
She has been the media spokesperson for major academic medical centers
in California, representing the organizations to national, regional
and local media. She also trained and prepared clinicians and administrators
for a variety of print and broadcast media interviews.
She has taught public relations and business communications classes
at San Jose State University’s Professional Development program
and has written for several public relations and marketing magazines,
including the e-business magazine ClickZ. She won the C. Everett
Koop American Heart Association Media Award in 1995, as well as
the International Association of Business Communicators video production
and writing awards in 1992, 1993, 1994 and 1996.
Len Biegel,
Senior Consultant
Len Biegel is a widely recognized expert in crisis communications,
training and management. He counsels Fortune 500 corporations and
trade groups on crisis planning, and provides communications training
for spokespersons.
He played a key role in the Tylenol product-tampering cases and
other crises ranging from environment to safety. Len created the
most extensive emergency preparedness program in the cruise vacation
industry, and authored the widely acclaimed post-9/11 guides for
The Business Roundtable. Most recently, he has been involved in
a range of crises for American Airlines, General Electric, Royal
Caribbean Cruises, Hershey Foods, Tyco International and others.
Len formerly was Executive
Vice President and head of Weber Shandwick's Global Crisis Management
Practice. An Emmy award-winning television broadcaster, Len
served in senior media and crisis management positions at Rowan
& Blewitt and Burson-Marsteller. He also has served as a consultant
to the White House Conference on Small Business, the North Atlantic
Treaty Organization, AT&T, IBM and the Israel Broadcasting Authority.
He began his career as
manager of special events for CBS in New York . He also served as
program director and executive producer for Metromedia (now Fox)
in New York and Washington . For two years he taught at George Washington
University as an associate professorial lecturer.
Len holds a bachelor's degree in education from New York University
and studied management at NYU's Graduate School of Business Administration.
Dan Broden, Senior
Consultant
Dan Broden, an attorney and former national television anchor and
reporter, has provided presentation and media skills training for
a wide variety of clients. These clients include CEOs and other
C-suite executives from such companies as Kodak, IBM, Pitney Bowes,
Johnson & Johnson, Delta Airlines, Gillette, and Eli Lilly.
Dan runs a communications coaching consultancy and recently headed
up the Communications Training Network at Ketchum, one of the world's
leading public relations agencies. During his time there,
Dan coached a variety of spokespeople, including physicians, attorneys,
executives, athletes, and celebrities.
Dan also lectures regularly on communications training topics, most
recently at Columbia University , NYU, and Rutgers University .
Prior to Ketchum, Dan spent seven years with Court TV, the national
cable network. During his tenure there, Dan was a news anchor, show
host, reporter, and producer. In those capacities, Dan covered high-profile
legal stories including the Presidential Impeachment trial, both
Oklahoma City bombing trials, the JonBenet Ramsey murder investigation,
the O.J. Simpson criminal and civil trials, and the first Bosnian
war crimes trial in The Hague, Netherlands.
Dan earned his B.A. from Brown University and his law degree from
The George Washington University Law School. He is
fluent in Spanish and conversant in Japanese, having taught English
to executives in Japan for a year before entering law school.
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Jilly Carter,
Senior Consultant

Jilly Carter is an experienced media trainer, with more than
18 years of experience in radio and television broadcasting in the
United Kingdom and Europe. Since 1990, Jilly has levered her
experience to help clients get the most out of the media through teaching
media interview skills.
She has worked with clients including Intel, EBay, PayPal, Sotheby's,
Whitbread, Rolls Royce, Safeway, Levi's, Mitsubishi, Electrolux, the
NHS, Knoll Pharmaceuticals, Chartered Institute of Taxation, Reed
International, Flemings Bank, NatWest, Commercial Union, Courtaulds
and The Medical Defence Union.
In the early 1980s, she joined BBC Radio Four and also was a local
radio presenter in the region at Two Counties Radio in Bournemouth
. In 1982, she moved into television with TSW in Plymouth as
a presenter and reporter on their main news show. There, she
gained experience reporting on a wide range of subjects including
farming, high fashion, business, and consumer issues.
She also has worked in the United States on an exchange program with
WRAL TV in North Carolina . There, she anchored the news show and
their anniversary state specials. Jilly was news presenter
on BBC Breakfast Time, presenting the hourly national news summaries
on BBC Television. She also was a newscaster on ITN's Into
the Night.
Jilly has considerable experience conducting live presentations, including
the ITV Telethon. She has presented at many corporate events and programs,
ranging from videos for London Electricity, Shell International, Renault,
Zeneca, Dutch and British Telecom and The British Heart Foundation.
Born in Widnes , Cheshire , Jilly was educated at Huyton College near
Liverpool. She then took a London University degree in English,
French and History of Art. She also speaks French and Italian.
Marjorie Clifton,
Senior Consultant
With
over 12 years of on-camera and media experience, Marjorie brings
a unique understanding of presentation and message delivery skills.
Marjorie's experience includes film, national television, live presentations,
press conferences and radio. As a presenter and spokesperson she
has represented Sony Electronics, Chevrolet, Home Depot and Children's
Miracle Network Telethon.
Marjorie is passionate about helping individuals understand the
messages they communicate in settings beyond the podium- in their
posture, dress, email and technology usage, and conversational skills.
She is a strong believer that life is a series of presentations,
where we communicate messages in every interaction. All of these
“presentations” impact our ability to change and influence
different audiences.
As a media and presentation coach she focuses on the audience first.
After understanding an audience, we can effectively determine ways
to connect and communicate the desired message. Again, using verbal
and non-verbal awareness of how we impact those around us.
In addition to corporate work, Marjorie has counseled numerous non-profits
and individuals in areas of marketing, public relations, partnership
development and presentation skills. She has worked with
organizations including Muscular Dystrophy Association, Bread for
the World, New Leaders for New Schools, and National Charity League.
She has served as Vice President for the American Marketing Association
and is frequently called on to lecture in academic and industry
focused settings including American University's Women in Politics
Institute.
Marjorie received her bachelor's degree in Advertising and Spanish
from the University of Texas and her Master's in acting from Drama
Studio London. Her studies and stage performance experience uniquely
qualify her as an expert on voice and movement technique. She works
with CommCore clients to improve the use of vocal qualities, tones,
articulation and speech. In addition she helps individuals build
awareness of their physical presence, movement and posturing as
they communicate in a variety of settings.
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Laine Conklin, Senior
Consultant
Laine Conklin brings over
twenty years of experience as a marketing professional, writer and
teacher. She has worked with CommCore for the last 17 years delivering
executive communications coaching for senior executives and spokespeople.
Her experience runs the gamut from start-up companies to Fortune
100’s including Pfizer, eBay, Time Warner and Deutsche Bank.
CEO’s of note that Laine has counseled include Meg Whitman
and John Donahoe of eBay, Bob Greifeld of the NASDAQ, Jeff Jordan
and Scott Thompson of PayPal and Jack Dorsey of Twitter.
Recognized for her peer-level coaching and ability to transform
technical concepts into laymen’s language, Laine is sought
after by senior executives in the healthcare, technology, financial
services and consumer goods sectors. Laine specializes in executive/leadership
communications, presentation, media, and meeting facilitation skills.
Her efforts also extend to managers, salespeople, and representatives
who speak to various audiences including customers, employees, analysts,
investors and the media. She has worked with consumer advocate groups,
specifically, Consumer Reports president and spokespeople for press
inquiries, as well as government advocacy.
Laine has worked with many spokespeople involved in global communications
including the president of Tom Online in China, the president of
Latin American Operations for Swiss Re, the president of Mercado
Libre , the online marketplace for Latin America, and the head of
operations for NASDAQ in India.
She has prepped many CEO’s and CFO’s for Keynote Addresses
and specializes in content as well as delivery. Her client list
also includes many celebrities, athletes, and authors, including
President Bush’s daughter for her book on disenfranchised
youth in Latin America. She has written promotional material, developed
communication strategy programs and road show presentations for
new and Fortune 100 companies.
Laine also has experience in marketing research and writing. She
has written for medical journals, and worked as an independent report
writer for pharmaceutical firms, biotech and medical device companies.
Jarvis Cromwell, Senior
Consultant
Jarvis
Cromwell is a CommCore Senior Consultant, writer and coach who brings
over 20 years experience as a corporate chief marketing officer,
agency executive, consultant and analyst.
A broadly skilled communicator, writer and speaker, he was asked
to write his first corporate annual report and CEO speech before
age 25. Today he is nationally recognized for his work as a founder
of the reputational performance movement and in helping companies
and their executives improve the trust factor with constituencies.
He has deep domain knowledge in the financial services, media and
consumer sectors.
Jarvis coaching abilities combine strong writing and communications
skills with demonstrable leadership and management experience. He
as served as the Chief Marketing Officer for several organizations,
including the VC-backed Storm Exchange, Thomson Financial (now Thomson
Reuters), and Citigroup’s $4 billion Global Markets franchise,
where he also served as head of public relations for the Global
Transaction Bank and as a member of Citi’s Global Branding
Committee.
His nonprofit experience includes senior marketing and communications
roles with Commonfund and the National Episcopal Church. Earlier
in his career, he served for eight years as an agency VP for a division
of JWT, where he was a speechwriter, public affairs counselor and
advisor to CEOs and their management teams - covering various corporate
image and reputation issues. Clients have included Visa, Reuters,
Harvard Business School, Pitney Bowes, Pepsi, Citigroup, Australian
Beef and Lamb and Nestle among many others. He began his career
as a financial analyst for JP Morgan.
Jarvis serves as a founding member of the CMO Club and participates
in various professional associations. He is a frequently featured
speaker at marketing and communications conferences, including Marketing
Sherpa, PRSA, CMO Club, AMA and IABC.
Since 2007 Jarvis has served as editor of a well-known blog covering
trust and reputation. He is a contributing author to the 2005 book:
"The Chief Marketing Officer: CMOs from the World’s Leading
Companies on Building a Team, Setting Goals, and Making a Financial
Impact."
A graduate of Tufts University, Jarvis lives in Connecticut with
his wife and children.
Larry
Gilman, Senior Consultant
Larry Gilman is a communications coach with more than 24 years of
experience. He has led more than 800 training workshops for more
than 10,000 people.
Larry's experience spans Fortune 500 companies to start-ups. He
has extensive healthcare experience through his work with hospitals,
managed care providers, pharmaceutical and biotechnology companies.
He also has deep experience in the technology and entertainments
sectors. In finance, Larry has prepared clients for IPOs, road shows
and analyst/investor presentations. Some of his clients include
General Motors, AT&T, Johnson & Johnson, Pfizer, eBay, Qualcomm,
Coca-Cola, Nokia, UPS, Zurich , and numerous federal agencies. As
CommCore's Los Angeles based consultant, Larry has many opportunities
to work with celebrities.
Larry counsels clients during product launches, transitions, and
other critical milestones. He works with clients to develop
compelling messages for a wide range of presentations and media
interviews. He works with CEOs, senior executives, R&D directors,
product managers, and other spokespersons.
Larry's media experience has been both in front of and behind the
camera. As an actor and an award-winning director, Larry has appeared
in Broadway and off-Broadway productions, as well as numerous television
programs and featured films.
He is a member of The Screen Actors Guild, Actors Equity Association
and American Federation of Television and Radio Artists. Larry is
a founding member of The Actors Institute in Los Angeles and in
Who's Who in America. He is a graduate of Franklin & Marshall
College.
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Brent
Gilroy, Senior Consultant
As
a media relations specialist, CommCore Senior Consultant Brent Gilroy
brings to the table more than 20 years of strategic and tactical
communications experience in Washington, DC. He has created and
managed public relations and public affairs projects and campaigns
at agencies including Hill & Knowlton, Powell Tate, and Burson
Marsteller.
His expertise extends across multiple sectors: transportation, national
defense, aerospace, international trade, technology, biotechnology
and the environment. Brent’s media relations experience includes
outreach to top tier domestic and international contacts at print,
broadcast and new media news operations.
Among his international trade credits is day-to-day coordination
of a $4million annual effort to help the Government of Mexico win
support within the US for NAFTA. The work included coordination
of 20 professionals involved in media outreach, materials production,
speaking tours and coalition building.
Brent served as administrative assistant and press secretary for
U.S. Representative George (Buddy) Darden of Georgia. Prior to coming
to Washington, he was a newspaper reporter and editor in Georgia
and South Carolina, and also edited trade journals.
He is a graduate of Georgia State University.
Ed
Gold, Senior Consultant
Ed Gold leads CommCore’s
professional business writing workshops. He is a writer and writing
consultant with over 20 years of experience working for clients
in business and government.
A graduate of the University
of Maryland with an M.A. from the Johns Hopkins University Writing
Seminars, Ed taught writing at the University of Maryland for twelve
years. He has trained staff writers for the National Science Foundation,
the U.S. Postal Service, Societe Generale Bank, American Urological
Association, Citibank, the American Society of Association Executives,
the American Bankers Association, Tenneco, Dreyfus Benefits Division
and over seventy trade and professional associations.
Ed specializes in plain
English writing. He has written a wide range of materials for the
Congressional Research Service, U.S. General Accounting Office,
National Institutes of Health, the U.S. Army Corps of Engineers,
the U.S. Department of Education, the State of Michigan, Montgomery
County (MD), IBM, and several Washington law firms.
Howard
Greenstein, Principal Consultant/Program Developer - Social Media
Howard
Greenstein is CommCore's Principal Consultant and Program Developer
for Social Media. From the early days of “on line communities”
to the currnt world of social media he has been a recognized Social
Media Strategist, involved in cutting edge technology applications.
His recent Social Media Strategy assignments with clients in the
TV, law and non-profit space have shown tangible results, increasing
communications and outreach with customers and constituents.
Howard Greenstein's years of experience in the technology world,
combined with his background as an executive coach , help him bridge
the gap between business needs and technology requirements, allowing
him to facilitate difficult business conversations and focus on
the required results of any project.
His background includes a role as “Technical Evangelist”
for Microsoft's Developer Relations team, where he helped gain acceptance
and adoption of Internet Explorer and Windows Media, obtaining marketing
and product feature requirements from top corporate partners like
CBS, Fox and Clear Channel. For J.P. Morgan he helped deploy such
futuristic projects as desktop video conferencing, online collaborative
tools and the World Wide Web in 1993-95.
Howard Greenstein has had roles in several New York startups, and
has been an administrator and is currently a lecturer at New York
University. He is co-founder and head of the New York City Chapter
of The Social Media Club. As a networker and community builder,
he is the only person to have been elected to the Board of Directors
of three major New York technology trade organizations: New York
Software Industry Association (NYSIA), NYNMA, and the World Wide
Web Artist's Consortium (WWWAC). Howard was the Director of Operations
for the Twin Towers Fund, which distributed over $216MM to the families
of the rescue worker heroes killed at the World Trade Center on
September 11, 2001.
Denise
Harrington, Senior Consultant
Denise has been a professional communications trainer and coach
since 1987. She has provided customized media and presentation skills
development and crisis response preparation to C-level executives
and spokespeople at Nike, Autodesk, Intel, Microsoft, Adidas, HP,
Starbucks, Kaiser Permanente, the NBA’s Portland Trailblazers,
the American Red Cross, Mentor, and Victoria’s Secret among
other organizations.
She has prepared spokespeople for appearances on major news and
sports broadcasts including CBS’s “60 Minutes”
and “48 Hours,” ABC’s “Prime Time,”
HBO’s “Real Sports,” ESPN’s “Up Close,”
and ABC’s “Nightline.”
For Nike, Denise worked with Chairman Phil Knight and his advisory
team as they crafted their response to media coverage of Nike’s
labor crisis in Asia. She also prepared Knight for his address on
the subject to the National Press Club.
Denise also designed and facilitated a women’s leadership
training module for Microsoft that was rolled out worldwide for
the software giant.
For Autodesk, she has coached hundreds of employees and executives
for analyst meetings, media opportunities, product launches and
global conferences in Europe, Asia and Africa.
One of Denise’s areas of expertise is working with premier
and Olympic athletes on media and presentation skills. Her roster
includes Tiger Woods, WNBA star Lisa Leslie, NBA stars such as Scottie
Pippen and Branden Roy, Olympic track & field stars Michael
Johnson Jackie Joyner-Kersee, and Olympic speed skater Apolo Aton
Ohno.
A Washington, DC native, Denise is a graduate of the Tuck School
of Business At Dartmouth College.
Alexander
Kippen, Senior Consultant
Alexander
Kippen joined CommCore in 2002, providing preparation for news interviews
and message development to clients including Fortune 500 CEO's,
professionals (physicians, engineers, accountants, other subject
matter experts), and executives. He has also trained entertainers
like actress Lorraine Bracco and athletes like Troy Aikman.
Alexander developed CommCore's Internet-based Professional
Profile ™ - a link to a personal promotional platform. Users
can post their profile on the password-protected website, including
news articles and book excerpts as well as video samples from speeches
and TV appearances.
He began as a political reporter in Washington, DC, covering Congress,
the first Bush and then Clinton administrations for Canada's Global
Television Network and later for the Fox Morning News. His stories
ranged from debates over the Clean Air Act and NAFTA, to the first
Gulf War and sanctions against Iraq. After running a Washington
production company with clients that included political talk show
host John McLaughlin, Alexander became a Managing Director with
Hill & Knowlton in Washington and New York, providing media
counsel and media training for both established and emerging corporate
clients. Alexander has contributed reports to CNN, National
Geographic, written for The Washington Monthly, The Washington Post,
New York, Creative Screenwriting, the SAIS Foreign Observer, and
also taught journalism as an adjunct professor at American University
in Washington DC. He is an international policy and economics
graduate of George Washington and Johns Hopkins SAIS universities
focusing on U.S. policy in the Persian Gulf.
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Peg
Nichols, Senior Consultant
Peg Nichols is a communications
expert with more than 20 years of experience. She counsels
CommCore clients to craft and deliver effective messages to a wide
range of audiences. Peg also is a seasoned communications
strategist, with extensive media and public speaking experience.
Previously, Peg was the Director of Communications and Media Relations
for Children and Adults with Attention-Deficit/Hyperactivity Disorder.
As a member of the senior management team, she led the organization's
communications program. This included directing media relations,
crisis communications, outreach to key publics, and targeted public
policy efforts. She also was executive editor of the organization's
bimonthly publication, Attention!®.
At the National Alliance for the Mentally Ill, she developed and
implemented strategic public information initiatives designed to
raise awareness of mental illness as a brain disorder. This
included serving as a media spokesperson on children's mental health
issues including appearances on local and national television news
programs. She also held communications roles at Spectrum Science
Communications, The Detroit Medical Center, Sheraton Hotels, and
Fleishman-Hillard Public Relations.
Peg is widely published
in the area of communications and mental health. She also
has conducted numerous speaking engagements and media interviews
- including interviews on the CBS Evening News with Dan Rather,
the Diane Rehm Show, The Washington Post , The Chicago Tribune,
Redbook. She has delivered speeches on behalf of the The
American Psychiatric Association, Janssen Pharmaceuticals, and also
developed a communications training tape for an Eli Lilly sales
team. She has served as an adjunct professor of communications at
the American University , Washington , D.C.
She holds an undergraduate
degree from Central Michigan University and is pursuing a Masters
from Johns Hopkins University .
Cary
Pfeffer
Cary Pfeffer is an accomplished communications training expert with
nearly three decades of experience in journalism and public speaking.
As a news anchor and reporter in Phoenix and Los Angeles, Cary has
covered nearly every major news story. His work has been featured
on CBS, NBC, and CNN, and also profiled in the New York Times.
He leverages this experience to provide counsel to CommCore clients
on media communications and presentation delivery. Based in Phoenix,
his clients include Rackspace Managed Hosting, Coldstone Creamery
and America West Airlines. He also co-anchors ABC 15's Daybreak
Sunday newscast at KNXV-TV.
Prior to CommCore, Cary was a news anchor with KPHO-TV in Phoenix,
where he won an Emmy in the category of “Anchor of the Year.”
There, Cary led an 80-person newsroom and anchored the 5:00, 6:00
and 10:00 PM newscasts. Notably, he has interviewed President George
W. Bush on two occasions while covering the national conventions.
Utilizing his presentation and facilitation skills, Cary has managed
contentious town public meetings and debates on topics such as economic
growth, education, and domestic violence.
Cary also was an anchor and reporter for KCAL-TV in Los Angeles,
covering the O.J. Simpson trial, the Northridge earthquake and the
Malibu fires. Prior to his six years in Los Angeles, Cary was a
political reporter at KPNX-TV in Phoenix where he covered high profile
stories such as the Los Angeles riots, the Charles Keating trial,
and the first-ever impeachment of a sitting governor, Evan Mecham.
Cary has experience in radio and newspaper, serving as a reporter
in Phoenix and Omaha. He holds a degree in Journalism and Mass Communications
from Creighton University in Omaha.
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Carol
Preston, Senior Consultant
Carol Preston uses her more than twenty-five years' communications
experience to help CommCore clients win in the court of public opinion.
Carol applies techniques learned as a writer, on-air reporter and
talk show host to counsel clients how to control and be pro-active
in tough interviews, educate audiences and deliver compelling presentations
with comfort and ease.
She works with participants to build, practice and deliver memorable
messages, which resonate with their key stakeholders. She
has counseled clients in healthcare, government, finance, technology,
entertainment, telecommunications and the non-profit arena.
In healthcare, Carol has prepared physicians and scientists to address
FDA advisory panel meetings on such issues as therapies for osteoporosis,
women's health and blood disorders. Carol frequently is called upon
as a crisis communications strategist to help clients handle hot-button
issues including potentially deadly antibody immunities (PRCA),
bio-generics, the continuing international blood plasma therapy
shortage, a massive product recall and Good Manufacturing Practices.
She has helped healthcare clients prepare for successful interviews
with The New York Times, The Wall Street Journal , CNBC and 60 Minutes.
In technology and telecommunications, Carol has coached executives
to conduct successful investor and analyst briefings and handle
the tough Q&A, which inevitably follows the presentation.
She is an orals coach for a major defense contractor, which has
won more than $300 million in lucrative government contracts as
a result of Carol's presentation skills know-how. She also
has worked with clients on IPOs and product launches.
Carol spent most of her journalism career as an on-air news personality
at the Mutual Broadcasting and the NBC Radio networks. The
Associated Press (AP) and United Press International (UPI) have
honored Carol for her documentary on the Holocaust survivors.
She has lectured on media at George Washington University and has
written Congressional testimony and speeches for CEOs. She
remains active with Bread for the City in Washington, DC after serving
eight years on its Board of Directors.
Carol earned both her Master and Bachelor of Science degrees from
Syracuse University.
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Ryan Rauzon, Senior
Consultant
Ryan Rauzon is a communications consultant for CommCore in Sacramento
, specializing in spokesperson coaching, presentation skills, media
relations, publicity, message development, crisis management and
political communications. He is bi-lingual in English and Spanish,
and has conducted speaker coaching for executives in the U.S. ,
Asia and Central America for the healthcare, technology and food
service industries.
Previously, Ryan served as Deputy Press Secretary for Assembly Speakers
Herb Wesson and Robert H. Hertzberg. He has also worked as a television
producer and reporter at PACSAT, Inc., in Sacramento , and at NBC's
affiliate stations in Flagstaff , Tucson and Phoenix , Arizona .
As a reporter, he received awards from the Radio and Television
News Directors' Association, the William Randolph Hearst Foundation
and the Society of Professional Journalists.
He is a current member of the American Association of Political
Consultants and holds a Bachelor of Arts degree from Brigham Young
University in Political Science and Journalism.
Michael
Sigman, Senior Consultant
Michael Sigman, a senior
consultant for CommCore since 2000, brings almost 20 years of experience
in broadcasting and news reporting to communications workshops.
He has worked extensively with clients in the healthcare,
consumer products, automotive and telecommunications industries.
Michael has a passion for thorough preparation and has the flexibility
to immediately meet the changing needs of CommCore clients.
Executives and subject matter experts of all levels call upon him
for counsel on leadership communications skills, speech writing,
reputation management, time management, team building, delegation
skills, speaker skills and media skills.
In addition to corporate work, Michael counsels a number of not-for-profit
agencies and conducts on-going workshops for Executive MBA candidates
at the University of Delaware. He also organizes an executive
club that is devoted to professional education and development.
Early in his career, Michael was a classroom teacher, where he developed
time management methods and a patient methodical approach to effective
education. He applies these techniques to CommCore clients.
Michael's broadcast journalism career began in Philadelphia as a
news planner for WCAU-TV, Channel 10. He was an all-news
radio anchor and PBS television news producer before taking the
anchor chair at Delaware’s only television news station, First
State News, which garnered two Emmy Award nominations. He was also
the prime-time evening news anchor for TSM News, an 11-hour a day
regional cable news operation in Pennsylvania, New Jersey and Delaware.
Michael received his Bachelor of Arts degree in Radio, Television
and Film from Temple University’s School of Communications
and Theatre.
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Mary Snowdon, Senior Consultant
Mary’s career as an attorney and a public affairs director for
a major Washington trade association make her uniquely qualified to
help CommCore’s clients craft and deliver compelling messages.
During her years with CommCore, Mary has trained physicians, attorneys,
senior corporate officers, and subject matter experts in a wide
variety of disciplines. She has worked with Fortune 500 clients
and start-ups, and has prepared clients for media coverage on everything
from product launches to sexual harassment allegations. Mary frequently
works with presentation teams and has helped clients like Sprint
prepare successful government contract presentations. She has designed
and implemented crisis training programs and also conducts many
of CommCore’s witness training workshops.
Mary received an undergraduate
degree in journalism from the University of Illinois and a law degree
from the University of Virginia. She is a member of the Illinois
and District of Columbia Bars. Following law school, Mary practiced
for several years as a litigation attorney at Gardner, Carton &
Douglas in Chicago and Swidler & Berlin in Washington, DC. Mary
later served as the Director of Public Affairs for the International
Council of Cruise Lines (ICCL), the trade association representing
the passenger cruise line industry, where she was primarily responsible
for creating and delivering the cruise industry’s messages
on a variety of legislative initiatives, legal issues and safety
measures. Her public affairs experience at the ICCL included work
with Congress, the State Department, the Department of Transportation,
the Immigration & Naturalization Service and the Federal Maritime
Commission.
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Karen Strauss, DrPH, Senior Consultant
Dr. Karen Strauss helps organizations and individuals succeed
in communicating their messages clearly and effectively —
often in adversarial settings. She specializes in translating technical
scientific language into understandable terms for lay audiences.
Karen conducts educational seminars to improve participants’
abilities to present information in a variety of settings including
public hearings as well as regulatory and legislative hearings.
Her clients have included Sprint, Delphi Automotive Systems and
Pfizer.
Karen has appeared on
national television, narrated educational films, and participated
in a wide array of public and media events.
Before her career as a
communicator and consultant, Karen worked for Westinghouse Electric
Corporation in Strategic Planning, Nuclear Safety and Licensing,
and as Project Engineer for two nuclear power stations in Spain.
Karen earned a Masters in environmental health
sciences and a Doctorate in public health from Johns Hopkins School
of Public Health. She graduated Phi Beta Kappa, with honors in economics,
from Sweet Briar College.
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