Before an individual or an organization can communicate its message, the message must be crafted. CommCore facilitates creative, client-focused message development with techniques that promote brainstorming, "out of the box" thinking and message differentiation from what others have said. Clients often describe the program as an internal "focus group" for messages.

Message development is an exercise in defining and answering important questions like:

• What are your communications themes and objectives?
• What proof do you have to support your messages?
• How will competitors/stakeholders/customers react to each message?
• How can you shape public perception on controversial issues?
• What statements and sound bites will be most memorable and persuasive to your key audiences?