CommCore Blog and News

30 Clients We Love: Herschend Family Entertainment


Herschend Family Entertainment (HFE) is the largest family-owned themed attractions corporation. Its parks and attractions currently span 26 locations from coast to coast employing 10,000 employees who create, develop, and operate entertainment, tourism and hospitality properties.

HFE owns and partners with leading theme parks including Silver Dollar City in Branson, MO, and Dollywood in Tennessee’s Great Smoky Mountains, where Dolly Parton is HFE’s partner. Most recently, they welcomed the legendary Harlem Globetrotters to their team. A complement to its family-friendly portfolio of businesses, the Globetrotters open the door for expansion into new media, audiences and markets.

CommCore & Herschend

This client relationship is unique because working with HFE means spending time in a great American amusement park such as Dollywood or the Adventure Aquarium in Camden, NJ.  While dealing with the media can be like a roller coaster ride, HFE and CommCore work together to keep messaging and media interactions on track.  In addition, CommCore has conducted PressureTest™ crisis communications simulations at several HFE locations to ensure that their team is better able to respond to most any situation.

What a (great) way to make a living!  We hope to be working with HFE for the next 30 years.