CommCore Blog and News

Monthly Archives: June 2017

Corporate Social Responsibility: Ploy or the Real Deal?

By: Megan Ward

The latest annual study by the Harris Poll Reputation Quotient concludes that consumers are evenly split on how they feel about companies’ corporate social responsibility (CSR) programs.

Key findings:business-ethics

  • About 45% of consumers believe companies develop CSR programs because they genuinely care about doing what is right for their customers and employees, and for society at-large
  • However, 40% of consumers believe that businesses engage in CSR programs simply as a public relations tactic to enhance their public image and increase revenue
  • Proper treatment of employees and customers, as well as corporate ethical behavior, are the two most important factors that consumers look at when gauging if a company is truly committed to CSR
  • Only eight out of 100 companies achieved the poll’s “excellent” CSR rating; that’s the highest number ever
  • Some of the lowest ranking companies had recent public scandals.
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CEO Andrew Gilman Quoted in Talent Economy on Leadership Development

Andrew Gilman was quoted in the Talent Economy article, “Are Leadership Development Programs Worth It” analyzing ROI in relation to companies investing in their employees.Leadership development

Leadership training programs are as effective as both the program and the candidate,” said Andrew Gilman, president and CEO of CommCore Consulting Group, a communications consulting firm based in Washington, D.C. Read more