CommCore Blog and News

Monthly Archives: March 2017

Handling a Cybersecurity Crisis

Data breaches are a matter of “when,” not “if” they will happen. Recently Saks Fifth Avenue was breached and customers’ personal information was exposed on its website. Other well-known companies like McDonald’s and Forbes, and numerous public figures have been recent victims of Twitter hacks. Read more

Media Relations for Early Phase Biotechs

The most effective public relations strategy is when a company’s leadership is open to discussing when, and when not, to speak with the media.

For early-phase companies, particularly in biotechnology, it is essential to first identify target media, and customize messages to an audience.This is important for biotechs in particular because their target audiences are so varied: investors, business partners, scientific and technological recruits, internal stakeholders such as board members and key staff, and, of course, the media. Read more

Impact of Hyping a Storm – Creating a Public Safety Issue?

TV and news weather forecasters, like politicians, tend to take center stage and issue passionate warnings before a weather event. IncreasingObserver marchly, the public is growing tired of the hyperbole: Every snow storm has the potential to be a blizzard. Read more