CommCore Blog and News

Monthly Archives: February 2017

Social Media and Crisis Communications

The importance of rapid social media response during a crisis cannot be overstated. But simply responding quickly isn’t enough for a social media response to be effective; it requires planning. CommCore suggests that the social media component of any crisis communications plan includes the “3F” Rule: Be Fast, Factual, and Flexible. Read more

Film Studio’s Fake News Campaign Backfires

Late Thursday night, 20th Century Fox apologized for a campaign to promote an upcoming film. Why? The studio knowingly used fake news as part of its strategy.

The film, “A Cure for Wellness” is described as a psychological thriller in which the narrative explores a false illness for which there is no cure. Read more

Five Tips to Prepare for a Presentation

Whether you’re preparing for a speech, presenting at an industry conference, or briefing a smaller group of co-workers or superiors, here are CommCore’s tips for nailing your next event;Presentation

  • Know your audience by assessing in advance what their needs are
  • State your goals and objectives up front
  • Make eye contact, and control your gestures and posture
  • Don’t clutter your PowerPoint with too many graphics
  • Listen carefully to your audience when they ask questions

Interested in presentation counsel? Read more

Healthcare Conference Tips and Takeaways

Annual medical meetings are where the biotech, pharmaceutical, and medical industries introduce groundbreaking research and techniques, early-stage companies try to secure funding, and new connections lead to business opportunities. With the first big conference, JP Morgan HealthCare Conference, come and gone it’s time to focus on how to shine at upcoming 2017 meetings:

Preparation is keyjpm blog pic 2

  • Set calendar reminders for weeks in advance to begin researching other companies that will be attending, and their products.
Read more