CommCore Blog and News

Monthly Archives: May 2016

CommCore Job Opening – Administrative Assistant – DC Office

by Amy Doman

Administrative Assistant:

CommCore, a leading Washington DC Public Relations firm, is seeking a full-time entry level administrative assistant to join our administrative support staff in our DC office. The candidate will perform a wide range of administrative and office support activities. Read more

Communication and Emotion: How to Connect

by Karla Carcamo

Sabrina Horn’s recent article “Loving Communications: 10 Tips to Humanize Your Brand’s Message,” emphasizes inserting more emotion into marketing campaigns in an age when technology tends to dehumanize communication.

This is especially true, she says, when mainstream news media coverage of technology increasingly plays up threats from cyber-crime including data breaches, identity theft, and loss of privacy. Read more

Is Your Crisis Plan Updated for Cyber?

by Karla Carcamo

Of all the Crisis categories – natural disasters, human error, ethical lapses, product recalls -Cyber is growing the fastest and exponentially. A report by non-profit Identity Theft Resource Center shows from 2014 to 2015:
  • Breaches rose from 783 to 3,930
  • Records exposed jumped from 85 million to 736 million
  • Estimated financial losses from compromised records leaped from $400 million to $14.9 billion
The report recommends five security principles CEOs should take direct responsibility for.
Read more