CommCore Blog and News

Monthly Archives: July 2015

CEO Andy Gilman Quoted in Shonali Burke Blog

Shonali Burke, president of Shonali Burke Consulting, Inc., quotes CEO Andrew Gilman in her latest blog post “Digital Crisis Communications: When to Shut Up.”  When talking about crisis PR in today’s world, Burke uses Gilman’s tips about social media as advise for her readers. Read more

Missing the Target? When Marketing Causes a PR Headache

The following post is by Summer Intern: Samantha Blumberg, sblumberg@localhost

Seems as if retailers’ marketing tactics are causing a lot of PR headaches of late.

First it was Amazon getting blowback recently over their Prime Day promotion that industry observers and customers criticized as a “crappy yard sale” in articles and on social media. Read more

CommCore Presents Social Media Crisis Scenario at XPotomac 2015

“Where the Future of Digital Meets Business”

Thursday, August 27, 2015, from 2PM to 4PM

“So you’ve been publicly shamed?” Is the underlying question behind this interactive communications bootcamp scenario where you will receive a first-hand look at how to help resolve a digital crisis live! Read more

Rose-Tinted Glasses in Stock at Amazon

The following post is by Summer Intern: David Bloch, dbloch@localhost

Last week, Amazon debuted its much-hyped Prime Day sale to commemorate the company’s 20th anniversary. But while the e-commerce behemoth gained acclaim in the build-up, its celebration was short-lived once the sale took place. Read more

PR News Article – How to Turn Bad News About Your Brand or Organization Into a Win – Andy Gilman, CEO

How should brands, organizations and other entities counter bad news or what they believe to be inaccurate reporting? Melanie Streeper, a public information officer for the St. Louis City Comptroller and a former TV journalist, took an interesting tack when Elliot Davis, an investigative reporter from Fox affiliate KTVI-2, recently tried to interview City Comptroller Darlene Green about whether she had been using a city take-home car that reportedly was costing taxpayers $26,000. Read more