CommCore Blog and News
Monthly Archives: March 2015
PR News Article on Media Training by Andy Gilman
In this weeks PR News newsletter Andy Gilman discusses how media training should be specialized.
As a kid, I learned the riddle: When is a door not a door? When it’s ajar. Read more
CommCore Presents to Food Marketing Institute on Crises in Today’s Viral World
CommCore Presents to Food Marketing Institute Asset Protection Conference:
How to Contain Crises in Today’s Viral World
(Washington, DC, March 19, 2015) –The impact of social media on business operations, and the importance of collaboration between Risk Management (RM) and Loss Prevention (LP) teams and a company’s Communications function are critical to effective crisis management in the retail food industry. Read more
Grandma & Third Parties. It’s All About Trust.
Your grandmother was right when she used to say, “Don’t toot your own horn, let others do it.”
That’s even more true in today’s 24/7 world of crisis management. Third party advocates and spokespersons are experiencing increased influence as a way to build brand reputation and defend it when a crisis hits. Read more