Johnson & Johnson’s textbook-perfect response to the Tylenol 1 tampering crisis in 1982 would have been far more complicated in today’s social media environment, CommCore CEO Andy Gilman told PR professionals attending last week’s at PRSA Health Academy Conference in Washington. Read more
They were all outed by what they thought were (or tried to explain away) comments made in a “private” setting.
Even though she’s only been CEO for 5 months, GM’s Mary Barra probably thinks she’s been through 10 years of learnings and experience managing the current recall issues. Among other jobs, she has been the primary face of GM in Congressional testimony, employee videos and customer dealer communications. Read more